Our Story
We used to own the billboards.
That single fact explains everything about how we work. Scenic Marketing began as a billboard owner and operator — building, leasing, permitting, and selling outdoor in central California. When we sold the plant in 1999 and crossed to the buyer's side of the table, we brought the owner's playbook with us.
Three Decades Outdoor
A family firm, built on the highway.
No account managers, no handoffs, no junior teams. When you work with Scenic, you work with the principals — a family that has spent over thirty years in every phase of this business: leasing, permitting, construction, sales, and design.
Owners & operators
Scenic builds and operates its own outdoor advertising plant in central California — learning the economics of every panel from the inside: what it costs to build, light, lease, and maintain.
Crossing the table
The plant is sold, and Scenic Marketing becomes a placement agency — putting decades of owner-side knowledge to work for the companies buying the space instead.
Coast to coast
The client roster grows to include Love's Travel Stops, Blue Beacon Truck Wash, and major hospitality brands — with campaigns running across interstate corridors nationwide.
All 50 states, 70+ markets, one handshake
Scenic manages billboard campaigns in more than 70 markets — with active boards in 38 states today and the relationships to place clients in any of the 50 — handling negotiation, artwork, vinyls, installation verification, and consolidated billing for every client.
The Principals
You'll always know exactly who you're dealing with.
Chief Executive Officer
Jack Gregory
Thirty-plus years in every corner of outdoor advertising — from owning and operating billboards to negotiating on behalf of some of the most recognized brands on America's highways. Jack personally leads every client relationship.
Chief Financial Officer
Carole Gregory
Carole runs the side of the business clients never have to think about: contracts, owner payments, and the consolidated billing that turns a dozen vendor relationships into one clean invoice.
How We Work
Old-fashioned in the ways that matter.
Honesty & integrity
We tell you when a board isn't worth the money, even when saying yes would be easier. A thirty-year reputation is worth more to us than any single contract.
Owner's knowledge
We negotiate with the confidence of people who have built, lit, and leased billboards themselves. There is no rate card we take at face value.
Your time, protected
Our entire business exists so that billboard advertising takes none of your attention. If you're thinking about it, we're not done.