What We Handle

Everything between your idea and the interstate.

Billboard advertising involves owners, reps, designers, printers, installers, permits, and paperwork. Our clients see none of it. Here is what happens behind one phone call.

No. 01

Market Research & Location

The right board matters more than any other decision in outdoor. We study your markets the way we did when we owned the inventory: traffic volumes, approach distance, sightlines, competing clutter, and which side of the road your customer is actually driving on.

With relationships in 70+ markets and the reach to place you in any of the 50 states, we surface boards that never make it to a public rate card — and we tell you plainly when a "great location" isn't.

  • Traffic counts and visibility analysis for every candidate board
  • Market-by-market availability from our owner network
  • Honest recommendations — we only win when the board performs

No. 02

Rate Negotiation

We owned and operated a billboard plant in central California before becoming a placement agency. We know what a panel costs to build, light, and lease — which means we know exactly how much room there is in every quoted rate.

You'd otherwise negotiate with a different rep in every market, each one doing this every day against someone who does it once. We flip that table.

  • Direct negotiation with billboard owners, not middlemen
  • Three decades of real rate history across the country
  • Contract terms reviewed and managed on your behalf

No. 03

Artwork & Renderings

A billboard gets read in about six seconds at seventy miles an hour. Design that wins awards on a screen routinely fails on a highway. Our creative is built for the medium: bold, legible, and ruthless about what gets cut.

Before anything is produced, you'll see renderings of your artwork on the actual board, so the decision is never abstract.

  • Concept, copy, and layout designed for highway legibility
  • On-location renderings before you approve anything
  • Unlimited revisions until you're proud of it

No. 04

Vinyl Production

We manage the entire production chain — printing, finishing, and freight to the board. Our vinyls are guaranteed three to five years, because a faded brand is worse than no brand at all.

  • Production guaranteed 3–5 years against fading and failure
  • Printing and shipping coordinated entirely by us
  • Replacements handled without you lifting a finger

No. 05

Installation & Verification

We schedule the install crews, confirm the dates, and verify every board with proof-of-performance documentation — so you know your campaign is up, correct, and lit, without ever leaving your office.

  • Install scheduling coordinated with every owner
  • Proof-of-performance photos for every location
  • Issues caught and corrected before you'd ever notice them

No. 06

Consolidated Billing

Ten boards from six owners would normally mean six contracts, six billing cycles, and six chances for something to slip. With Scenic, your accounting team sees one clean invoice — ours. We handle everything behind it.

  • One invoice, regardless of how many owners are involved
  • All owner payments, renewals, and disputes handled by us
  • Clear reporting your CFO will actually like

No. 07

Permits, Zoning & Ordinances

Outdoor advertising is regulated differently in every state, county, and city. After three decades of leasing, permitting, and construction, we navigate the fine print so your campaign never gets tangled in it.

  • Guidance on zoning and ordinance requirements by market
  • Experience across leasing, permitting, and construction

The Short Version

You make one call. We make it happen.